The constantly changing global data privacy laws, diverse regional requirements, and privacy policies from app distribution platforms require publishers to invest considerable resources in managing these challenges.

To stay competitive and remain focused on their primary goal—app or game development—it’s more efficient to rely on a solution from someone who has already navigated this path and developed a proven, industry-tested solution.

Today’s privacy challenges

Publishers today encounter numerous challenges related to privacy and compliance, and the list continues to grow. It’s crucial for publishers to respond quickly and effectively to new requirements to avoid being shut out of specific markets or facing fines.

Regulatory compliance

To operate in a specific market, publishers must ensure that their app complies with the relevant regulatory requirements in that market. For mobile apps (and games), these regulations typically govern how user data is collected, processed, and used.

For an app to meet regulatory standards, it must provide the necessary legal disclosures and follow data usage guidelines. Failure to comply may result in actions from data protection authorities, such as fines or restrictions on market access.

Aurion11’s Compliance Solution is a platform that integrates both business and legal logic, enabling publishers to seamlessly implement regulatory rules into their apps. It provides a tool for managing and displaying all required legal disclosures, allowing the legal team to control and customize these aspects of the app.

The list of supported regulations is flexible, allowing for the addition of new regulations as needed. Currently supported legislations include:

• North America: COPPA, CPRA, with the option to add additional state legislations if necessary.
• European Union: GDPR (TCF 2.2 certified).
• Brazil: LGPD.
• China: PIPL.
• Rest of the world.

For other regions, custom rules can be implemented to meet specific territorial legislative requirements.

Distribution platforms compliance

Distribution platforms, like Google Play or Apple’s App Store, also impose rules on how apps should be developed and what data usage rules must be followed. For example, Apple’s App Tracking Transparency (ATT) framework requires publishers to honor the user’s choice regarding tracking permissions.

In addition to addressing regulatory requirements, Aurion11’s Compliance Solution also assists publishers in meeting the demands of distribution ecosystems. It incorporates the necessary rules and disclosures within the platform, ensuring compliance with these ecosystem requirements.

Privacy safe harbours and certifications

One of the essential parts of ensuring compliance is implementing various privacy standards and certifications. Certifications like IAB’s Transparency Consent Framework, the Global Privacy Protocol, and Google’s CMP certificate are critical for effectively communicating privacy signals across the ad monetization supply chain.

Aurion11’s Compliance Solution supports key industry privacy standards and approaches, including IAB’s TCF 2.2, opt-out screens, and age verification features, enabling publishers to maintain privacy-conscious and transparent access to ad demand.

Additionally, with the proper integration and adaptation of Aurion11’s Compliance Solution, the Privo Safe Harbor seal was earned, demonstrating a strong commitment to privacy and reassuring users that their privacy is being prioritized by the publisher.
In summary, integrating Aurion11’s Compliance Solution provides publishers with:

• An IAB-certified consent management platform, enabling access to the European market.
• Google CMP certification, which enables access to Google demand.
• A solid foundation for earning privacy safe harbor seals, such as Privo.

Developer effort

Developers often lack the specialized expertise and time needed to effectively handle legal requirements. Their primary focus should be on developing apps and games, not managing privacy-related obligations. Constantly addressing these requirements is also a heavy burden, as staying up to date with emerging privacy regulations is essential for mobile apps. With Aurion11’s Compliance Solution, publishers gain a platform that integrates once, and by providing updates, ensures ongoing compliance within their apps. This allows developers to concentrate on their core development tasks.

User experience

It’s crucial for users to fully understand the implications of their privacy choices, and for publishers to engage their user base transparently and in compliance with legal requirements. However, with the overwhelming number of privacy pop-ups users encounter today, implementing a seamless user experience can be challenging. Aurion11’s Compliance Solution provides publishers with a well-tested and highly customizable platform and tools, enabling them to deliver a compliant, user-friendly experience that encourages greater user engagement.

Transparency and control

An important aspect of maintaining mobile app privacy is ensuring that the setup is transparent and that the legal team has control over it. The publisher’s legal team should always have a clear overview of how compliance is being implemented. Aurion11’s Compliance Solution provides a platform that, through its setup and governance processes, bridges the gap between legal and technical teams, giving the legal team full transparency into the compliance setup within the apps.

So why use Aurion11’s Compliance Solution?

Taking everything said into account, Aurion11’s Compliance Solution offers publishers the tool to stay on top of ever changing regulation compliance, providing the flexibility to adapt to changes fast and efficiently. Alongside that, Aurion11’s Compliance Solution provides an opportunity to ensure publishers are running a tight ship regarding user’s privacy, providing them a safe app environment while keeping the publishers’ business in-line with all legal requirements. It is also a tool for transparent and highly controllable consent management and provides publishers the option to properly monetize their apps in line with how a user wants to control their data.

So if before you were lost in a sea of options of CMPs, imposing unnecessarily strict rules in your apps because you did not have resources to determine technical solutions for various regulations or simply did not know how to tackle the big topic of data and user privacy - now you have a one stop shop tool to do just that.