The Creation of Aurion11 (and What's Next)

Who We Are

Aurion11 was born from decades of experience building, running and optimizing the complete Outfit7 in-house ad-tech, including mediation platform for decades. Our core mediation tech helps publishers to understand what’s happening in their ad stack and enables easier, automated optimizations to get more benefit from what they already have.  It may sound simple, but mastering it takes the kind of hands-on experience we gained by living the life of a publisher. 

As mentioned earlier , the team behind Aurion11 spent more than a decade running ad monetization at Outfit7. Working at that scale across dozens of markets and multiple platforms with diverse audiences, we learned a lot of things - which enabled us to build our own tools where off-the-shelf solutions were just not good enough. We tested things, broke things , tested again, refined and kept iterating again and again. We got our hands dirty every day, gaining the kind of valuable experience that we can now share with the industry, letting us deliver real impact for publishers industry wide.

Where we are today

Although publishers are often working with the right tools, they’re still not getting the most out of them for many different reasons. Sometimes it's the lack of time; a lot of the time, it’s the limitations of the tech itself. Making sense of all the things happening in such a complex system also requires an occasional step back and taking a fresh look at things. That can be hard —  very few publishers can afford huge ad monetization or tech teams to stay on top of everything, experiment with the latest and greatest, and  still keep up with daily optimizations. We want Aurion11 to help bridge that gap - automate things to be optimized on a segment or even user level with smart AI algorithms, while giving ad monetization teams tools to provide insights into their system to deal with high level decisions and future direction faster.

At the core of our tech lies our A11 Mediation Control layer. At the basic level, it connects your app’s ad inventory to multiple demand sources (3rd party mediation platforms, networks, exchanges, DSPs, in-house ads etc.) and provides detailed tracking along with a unified way to access all of the ad-stack data.

We’ve built a platform agnostic mediation controller where the goal is to get the highest possible price for every available impression, no matter the tech you are using today (we cover all major platforms). We do that through a very light and simple SDK, supporting both Android & iOS, which gives you the option of customizing your mediation setup and then letting A11 take over the optimization process through rigorous automation. Our goal is to simplify your development process and not require development resources every time you want to experiment with some new mediation idea, while still having the same level (or even more!) of flexibility and power as before.

We are supercharging your ad stack, removing the need for a lot of existing manual work, while at the same time giving your Ad Monetization teams freedom to experiment faster and create a mediation setup better suited to your app. This is our focus - helping publishers see what levers to pull and in what order, to achieve great results. 

And this is only the beginning. We are already working on next-gen AI driven algorithms to automate and optimize to an even greater extent. All this will be available in future updates, building on top of what is available today. Improvements will continue regularly - as the industry changes, so will we - always staying a few steps ahead.

To sum it up, we've been publishers ourselves, and we know what it takes. We built Aurion11 to make sure you don't have to figure it all out alone. If any of this sounds familiar to you or you’d want to ask us any questions, we are happy to talk. You can reach us through our contact form.