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Testing is important to remove the guesswork and start making accurate decisions based on proof. If you're not running structured experiments on your ad setup, you're leaving optimization on the table and making decisions based on assumptions that may or may not be right. Measure what matters Measure the impact on the metrics that matter, like ARPDAU, retention and session length (learn more about this in our previous blog - Bringing your data together), taking it one variabl

Once your stack is optimized and running, you need a reliable way to know what's actually happening across it. The problem is that ad monetization data doesn't live in one place: your mediation platform has its dashboards, individual networks have their own, your telemetry system has its data, and your UA sources have theirs. Each gives you a piece of the picture, but none gives you the whole thing. The solution is a centralized monitoring point that pulls from all of these s

Yield Optimizer delivers measurable revenue uplift on top of existing mediation stacks, with no rip and replace required London, July 2026 – Aurion11, the publisher-first adtech company built by people who spent years working for mobile games studio Outfit7, today announced the availability of MDN11, its flagship adtech product, following its launch at Pocket Gamer Connects Barcelona 2026. The announcement was made by Aurion11 co-founder and CEO Igor Lautar, who first unveile

With whatever current ad monetization you are running, there is always the challenge of how you can optimize and squeeze more out of what you’ve built. There are lots of directions you can go in, but these decisions are hard, requiring lots of A/B testing, established telemetry, analysis and tough decisions. With MDN11 we can make those decisions easier, take into account any setup that you have and optimize it to be the best it can be. Let’s take a look at some classic modes

When we were discussing Ad Monetization Stack Optimizations (link to the actual blog post, so they are connected) we went through a lot of options on how ad stacks could work. When trying out new things it’s important to know what is actually happening, hence telemetry is a crucial feature to have implemented. Telemetry Telemetry in this context means in-app events that track exactly what’s actually happening across your ad monetization flows. There are two sides to telemetr

Who We Are Aurion11 was born from decades of experience building, running and optimizing the complete Outfit7 in-house ad-tech, including mediation platform for decades. Our core mediation tech helps publishers to understand what’s happening in their ad stack and enables easier, automated optimizations to get more benefit from what they already have. It may sound simple, but mastering it takes the kind of hands-on experience we gained by living the life of a publisher. As m

Optimizing your app’s ad experience starts with finding the right balance between ads and in-app purchases.

At times a publisher may ask themselves if their entire ad monetization stack is performing at 100% efficiency and a lot of times the answer is “I don’t really know”. Putting together all the puzzle pieces - from the very code integration to the actual mediation platform setups - and knowing why each part of that puzzle is there is a daunting task. At Aurion11 we’ve been dealing with platform optimizations, integrations, configurations etc. for over 10 years - first through O